EXNATIONS: KNIFE - MEDIA ROLLOUT / CONTENT GENERATION AND SOCIAL MEDIA CURATION
JAN 14 - Announce Knife: A new promo photo > targeted ads directed to the band’s demographic
JAN 16 - Drop artwork on all mediums
JAN 29 - Launched an incentive for fans who pre-saved Knife on Spotify > this helped boost mailing list subscribers + Spotify following > Bolstering our overall engagement and interaction: fans post to twitter, instagram stories and feed posts when they received the packages,
*During this campaign EXNATIONS Instagram account grew from 4.5k - 15k, Spotify followers increased from 350 - 820.
Misc. content leading up to release > Various Knife themed content
FEB 1 - Prelude video drops on Instagram stories / Youtube / Facebook.
I comped the footage together on adobe premiere and created the audio + voiceover on Logic
FEB 1 - Press Release > Announcing Knife’s release date + Knife Prelude (song trailer)
FEB 14 - RELEASE DAY > Music video premiere on iHeartradio’s 104.5 Philadelphia’s website
FEB 14 - Music video is released > We created the video using stock footage, iPhones and Adobe Premiere
Vacancy Media Group secured commercial and college radio coverage > 96.5 The Buzz (Entercom) / 104.5 Alternative (iheartradio) / ALT 107.4 / WTMD Towson / WLOY - Loyola / WGMU Georgetown / 96.7 Arlington - WEMF / idobi ANTHM / New Music Inferno / WPNR 90.7 / Radio Free Brooklyn / Valley FM 89.5 (AUS) / Cumbernauld FM(UK)
Post Release > 10k organic streams on Spotify in 3 weeks.